Google and Meta ads that turn clicks into customers

Why paid advertising works

Paid advertising is the fastest way to reach new customers. Google Ads show your business to people actively searching for what you offer, while Meta ads on Facebook and Instagram reach people based on location, interests and behaviour before they even start searching.

Done well, ads become a predictable growth engine: you know roughly what each lead costs and you can scale up what works. Done poorly, they burn money fast. The difference is strategy, targeting, creative and constant optimization, which is exactly what we provide.

What we do for every campaign

Google Ads: be there when customers search

Google search ads appear at the top of results when someone searches for your service. Because the person is already looking, these clicks are often the most valuable traffic you can buy. We build tightly themed campaigns around high-intent keywords, write compelling ads, add call and location extensions and exclude searches that waste money.

We can also run Google Performance Max, display and remarketing campaigns, and Google Shopping for online stores.

Meta ads: reach your ideal customers on Facebook and Instagram

Meta ads are ideal for building awareness, promoting offers, filling events and remarketing to people who visited your website. Visual creative matters most here, so our design team produces images, carousels and short motion graphics made for the feed and stories.

We target by location, age, interests and lookalike audiences built from your existing customers, and we test different creative to find what drives the lowest cost per result.

Your budget, your control

Our $400 fee covers designing and running a campaign. The ad budget itself is paid directly to Google or Meta from your own account, so you always see exactly what is spent and stay in control. We recommend a starting budget based on your goals and market, and we never spend more than you approve.

If you prefer everything in one predictable monthly price, our digital marketing plans include paid ad campaigns and an ad budget of $300, $500 or $900 per month depending on the plan.

• Ad accounts are set up in your business name
• You approve the budget and the creative
• No long-term contracts for individual campaigns
• Monthly reporting on every dollar

Ads work best with a website that converts

Sending paid traffic to a slow or confusing website is one of the most common ways businesses waste ad money. Before launching, we check your landing page for speed, mobile experience, a clear offer and an easy way to call or book. If it needs work, we will tell you honestly and can design a high-converting landing page or a new website.

Google also reviews the pages your ads link to. A complete, professional website with clear contact information, a privacy policy and real content helps your ads get approved and lowers your cost per click.

Common ad mistakes that waste money

Most businesses that tell us ads did not work for them made one or more of these mistakes. We build every campaign to avoid them:

• Targeting too broadly. Showing ads to everyone in a large area instead of the neighbourhoods and people most likely to buy.
• Wrong keywords. Paying for searches from people looking for jobs, free information or a different service. We use negative keywords to block them.
• No conversion tracking. Without tracking you cannot tell which ads bring customers, so you cannot improve them.
• Weak creative. Generic images and vague headlines get scrolled past. Clear offers and strong visuals get clicks.
• Sending traffic to the homepage. Visitors convert better on a focused page that matches the ad.
• Set and forget. Campaigns need regular optimization. We review performance and adjust every week.

Campaign ideas for local businesses

Every business is different, but these campaign types consistently work well for the clients we serve:

We help you choose the right mix for your goals and budget, then measure every result so you know exactly what is working.