E-commerce websites that sell while you sleep

Your online store should feel as good as your best salesperson

Shoppers decide fast. If your store looks outdated, loads slowly or makes checkout confusing, they leave their cart and buy somewhere else. A great e-commerce website does the opposite: it shows your products beautifully, answers questions before they are asked and makes paying feel safe and simple.

Amber Mint builds custom online stores on WooCommerce, the most popular e-commerce platform on WordPress. You get a store that is designed around your brand and your customers, not a generic theme, and that you can manage yourself day to day: adding products, changing prices, running sales and fulfilling orders.

We work with retailers, makers, food and beverage brands, beauty and wellness companies, service businesses that sell packages online and B2B suppliers across Canada and the United States.

Everything your store needs to sell

Designed for mobile shoppers

Most online shopping now happens on phones. We design your store mobile-first: thumb-friendly buttons, fast-loading images, sticky add-to-cart bars and a checkout that fits comfortably on a small screen. Then we scale the design up for tablets and desktops so it looks just as good everywhere.

Speed matters even more in e-commerce. Every extra second of loading time costs sales. We optimize images, keep plugins lean and test performance with Google's PageSpeed tools before launch.

SEO for online stores

An online store only works if people can find it. We build SEO into the structure of your store from day one: clean product and category URLs, unique titles and meta descriptions, product schema so Google can show prices and availability in search results, image alt text, internal linking and an XML sitemap.

We also help you write product descriptions that answer real customer questions, which helps both conversions and rankings. For ongoing growth, our SEO services and paid advertising can drive targeted traffic to your best-selling products.

Moving an existing store or adding a shop to your site

Already selling on another platform or adding a shop to an existing website? We can migrate products, categories and customers, plan redirects from old product addresses so you keep your Google rankings, and redesign the store experience around what your customers need.

If you sell a small number of products or services, we can also add a simple shop or booking-and-payment flow to your existing site without a full rebuild.

• Product, category and customer migration
• Redirect planning to protect search rankings
• Payment gateway and shipping setup
• Testing every step of checkout before launch

Who we build online stores for

We have built and planned stores for a wide range of businesses. Some of the most common:

Common e-commerce mistakes we help you avoid

Many online stores lose sales for reasons that are easy to fix. When we design your store, we deliberately avoid the problems we see most often:

• Hidden costs at checkout. Surprise shipping fees are one of the top reasons for abandoned carts, so we show shipping clearly and early.
• Forced account creation. We enable guest checkout so first-time buyers can pay in seconds.
• Weak product photos. We set image guidelines and optimize every photo so products look sharp without slowing the page.
• Thin product descriptions. We structure descriptions around benefits, sizes, materials, care and delivery, which answers questions and helps SEO.
• No trust signals. We add secure payment badges, return policies, reviews and clear contact details where shoppers look for them.
• Slow mobile pages. We keep the store lean and test speed on real phones before launch.

Grow your store after launch

Launch is the start of growth. Once your store is live, the fastest wins usually come from bringing in the right traffic and turning more visitors into buyers. We can help with Google Shopping and Performance Max campaigns, Meta ads that retarget visitors who did not buy, email campaigns for abandoned carts and repeat purchases, and SEO content that ranks your categories and best-selling products.

We also review your store analytics with you to spot where shoppers drop off, then improve those pages. Small changes to product pages, shipping messages or checkout steps often make a noticeable difference to revenue.

Many store owners combine their new store with one of our digital marketing plans, so social media, ads, design and email marketing all work together every month.