Custom website design that wins customers

A website is your hardest-working employee

Before a customer calls you, books with you or walks into your shop, they look you up. In those first few seconds they decide whether your business looks trustworthy, modern and worth their money. A slow, dated or confusing website quietly sends them to a competitor, and you never even know they were there.

Amber Mint builds websites that do the opposite. We combine custom UI and UX design, professional copywriting, licensed images and technical SEO into one clear process, so your site looks the part, loads fast on every phone and guides each visitor toward the next step: calling you, booking a visit or buying online.

We work with growing businesses across Canada and the United States, from clinics, salons and restaurants to contractors, professional services and online stores. Whatever you do, the goal is the same: a website that makes people trust you before they read a single word.

What is included in every website

Every Amber Mint website is designed from scratch for your brand. There is no template to fight with and no hidden extras for the basics a professional site needs.

The five-page foundation every business needs

A professional business website starts with five core pages: Home, About, Services or Products, Blog and Contact. This is what search engines, Google's tools, ad platforms and customers expect to see from a complete, legitimate business. Fewer pages usually make a site look unfinished and make it harder to rank or pass ad reviews.

From there we add the pages your business really needs. A restaurant might add a menu, catering and private events page. A clinic might add a page for each treatment and a booking page. A contractor might add one page per service and a service-areas page. Each dedicated page can rank on Google for its own searches, which is why the most successful sites usually have a few more pages than the minimum.

• Home: your story in one screen, your best services and a clear call to action
• About: the people, values and experience behind your business
• Services or Products: what you offer, explained simply, with prices or a way to get a quote
• Blog: helpful articles that answer customer questions and bring in Google traffic over time
• Contact: phone, email, form, map and hours, easy to use on a phone

We also strongly recommend Terms and Conditions and a Privacy Policy. They protect your business legally and they are expected by Google Ads, contact and booking forms, payment systems and CRM tools.

Design that builds trust in five seconds

Visitors judge a website almost instantly. A clean layout, strong headline, real photos, visible phone number and consistent colours tell people you are established and careful. Clutter, tiny text, stock clichés and slow loading tell them the opposite.

Our designers start with your customers: who they are, what they worry about and what makes them choose one business over another. Then we design every page around that decision, with clear headings, scannable sections, trust signals like reviews and certifications, and a single obvious next step.

The result is a website that feels premium without feeling complicated, and that makes your business the easy choice.

Built for speed, mobile and Google

Most of your visitors arrive on a phone, often on mobile data. If the page takes more than a few seconds to show something useful, many of them leave. Google measures this too: page speed and mobile experience are part of how it decides who ranks.

We build lightweight pages, compress and properly size every image, avoid unnecessary plugins and test your site with Google's PageSpeed tools before launch. Behind the scenes we set up clean URLs, proper heading structure, metadata, schema markup and a sitemap so search engines understand exactly what each page is about.

If you already have a website, we can check its mobile speed score for you. Many of the businesses we talk to are surprised to learn their site scores below 50 out of 100 on mobile, which is a fixable problem.

Website redesigns: keep what works, fix what does not

Already have a website? A redesign does not mean starting from zero. We review your current pages, content and Google rankings, keep everything that is working and rebuild the rest with a modern design, faster code and clearer messaging.

We plan redirects from old addresses to new ones so you do not lose the search traffic you have built, and we use your current page count as the starting point. After a technical review we will tell you honestly if any pages could be combined to make the site stronger, because our goal is the best website for your customers and for Google, not simply more pages.

E-commerce and online stores

Selling online? We build WooCommerce stores on WordPress that are easy for you to manage and easy for customers to buy from: product pages that sell, secure checkout, shipping and tax settings, and payment gateways such as Stripe and PayPal.

E-commerce functionality is added on top of the page price. Learn more on our e-commerce website design page.

What you get after launch

Launch day is the beginning, not the end. We train you on how to update text, images and blog posts yourself, and we stay available for questions. You own your website, your domain and your hosting account, always in your own name.

Hosting and domain are not included in the website price. They usually cost about $50 to $100 per year and are purchased in your name, so you always keep full control. Many clients also choose one of our digital marketing plans to keep the site fresh with blog updates, SEO and social media.