Email Marketing
Email marketing that brings customers back
Email is still one of the most profitable marketing channels. We design and write newsletters, promotions and automated emails that keep your customers engaged, bring them back and turn one-time buyers into loyal fans.
Why email marketing still wins
Social media reach depends on algorithms you do not control. Your email list is different: it belongs to you, and every message lands directly in the inbox of someone who already knows your business. That is why email consistently delivers some of the highest returns in digital marketing.
Email is perfect for bringing past customers back, announcing offers and new products, sharing helpful tips, filling events and staying top of mind between purchases. For many businesses, a well-run email program quietly produces repeat sales every month.
What we do
Strategy
We plan what to send, how often and to whom, based on your goals and customer journey.
Design
Branded, mobile-friendly email templates that look great in every inbox.
Copywriting
Subject lines and content written to get opened, read and clicked.
Automation
Welcome series, abandoned cart reminders, review requests and follow-ups that run on their own.
List growth
Sign-up forms on your website and offers that encourage people to subscribe.
Reporting
Open rates, clicks and sales tracked so we know what works and improve each campaign.
Automated emails that work while you sleep
Some of the most valuable emails are sent automatically at exactly the right moment. Once set up, they keep working for months without extra effort:
- Welcome series: introduce your brand and make a great first impression after someone subscribes
- Abandoned cart: remind shoppers about items left in their cart
- Post-purchase: thank customers, share tips and ask for a review
- Re-engagement: win back customers who have not purchased in a while
- Birthday and anniversary: personal offers that build loyalty
Newsletters and campaigns
Regular newsletters keep your audience connected with useful content, news and offers. We plan a simple calendar around your seasons, promotions and events, then design and write each email so it feels personal rather than salesy.
Promotional campaigns for holidays, launches and sales are planned in advance, with clear offers, strong subject lines and links to the right pages on your website.
Doing email the right way in Canada
Canada's Anti-Spam Legislation (CASL) sets clear rules for commercial email. We build your email program to respect them: subscribers give consent, every email identifies your business and includes a working unsubscribe link, and unsubscribes are honoured promptly.
Following these rules is not only about compliance. It keeps your list healthy, protects your sender reputation and makes sure your emails reach the inbox instead of the spam folder.
Grow your email list
A list of engaged subscribers is a real business asset. We help you grow it with:
- Sign-up forms on your website, blog and checkout
- Simple incentives such as a discount, guide or checklist
- Social media and in-store sign-up campaigns
- Contest and event registrations with clear consent
Email works best with the rest of your marketing
Email connects naturally with your website, social media and ads. Blog posts become newsletter content, social followers become subscribers and ad campaigns can retarget your email audience. Our Gold and Premier digital marketing plans include email marketing alongside social media, paid ads, design and website updates, so every channel supports the others.
What makes an email get opened and clicked
Inboxes are crowded. These are the principles we use so your emails stand out:
Clear subject lines
Specific, honest and short, so people know exactly why to open it.
One main goal
Each email focuses on one action: book, shop, read or reply.
Mobile-first design
Most emails are opened on phones, so we design for small screens first.
Personal tone
Written like a helpful message from a real business, not a corporate announcement.
Strong call to action
A clear button that stands out and links to the right page.
Right timing
Sent when your audience is most likely to read, and never too often.
Email ideas for local businesses
Not sure what to send? Here are proven email ideas we use with clients: seasonal offers and holiday hours, new services or menu items, helpful tips related to your industry, customer stories and reviews, behind-the-scenes updates, event invitations, loyalty rewards for repeat customers and reminders when it is time to book again.
For service businesses like clinics, salons and contractors, simple reminder emails, such as "it has been six months since your last visit", can bring back customers who would otherwise forget. For online stores, product recommendations based on past purchases often drive repeat sales.
We plan these ideas into a calendar so your emails are consistent, useful and connected to the rest of your marketing.
Measuring what matters
Opens are a useful signal, but they are not the goal. We track the numbers that connect email to revenue: clicks, bookings, orders, replies and the value of each campaign. Every month you receive a plain-language report showing what worked and what we will test next.
Over time, small improvements add up. Better subject lines, clearer buttons, sending at the right time and segmenting your list by interest can double the results of the same list.
- Click rate and the links people choose
- Bookings, orders and revenue from each email
- List growth and unsubscribe rate
- Automated email performance over time
- A test plan for the next month
Platforms we work with
We work with the most popular email platforms, including Mailchimp, Klaviyo, Brevo, Constant Contact and the email tools built into many booking and e-commerce systems. If you already have a platform, we will use it. If not, we will recommend the right one for your size and budget.
We also connect email sign-up forms to your website, so new subscribers flow straight into your welcome series. Email marketing is included in our Gold and Premier monthly plans.
Our process
How we set up your email marketing
- 01
Audit and plan
We review your list, current emails and goals, and plan campaigns and automations.
- 02
Platform setup
We set up or improve your email platform, sign-up forms and templates.
- 03
Create
We design and write your first campaigns and automated sequences.
- 04
Send and automate
We schedule campaigns and turn on automations.
- 05
Measure and improve
We report on opens, clicks and sales and refine each month.
Email marketing pricing
Email platform subscription fees (if any) are paid directly to the provider.
FAQ
Frequently asked questions
Still have a question? Call (416) 477-6373 or send us a message. We reply quickly and in plain language.
How much does email marketing cost?
Email marketing is included in our Gold ($1,490 per month) and Premier ($2,850 per month) digital marketing plans. Standalone campaigns and automation setups are quoted per project.
Which email platform do you use?
We work with popular platforms such as Mailchimp, Klaviyo and others, and can recommend the best fit for your business and budget.
How often should I send emails?
Most businesses do well with one to four emails per month plus automated sequences. Consistency and value matter more than frequency.
Do you write the emails?
Yes. We design the templates and write the subject lines and content. You approve campaigns before they are sent.
Is email marketing legal in Canada?
Yes, when it follows CASL: subscribers give consent, emails identify your business and include an unsubscribe link, and unsubscribes are honoured promptly. We build all of that in.
I do not have a list yet. Can you help?
Yes. We set up sign-up forms and simple incentives to start growing your list from your website, social media and in-store customers.
What results can I expect?
Results depend on your list and offers, but automated emails like welcome series and abandoned cart reminders often become steady sources of repeat sales.
Can email work with my online store?
Yes. We connect email to WooCommerce for abandoned cart, post-purchase and product recommendation emails.
Let's turn your list into revenue
Tell us about your customers and goals. We will suggest campaigns and automations that fit.